She sees the sandals, they’re cute, but she could probably get similar ones on Amazon for a cheaper price.
And finally, she clicks back and continues browsing Facebook. What wasn’t clear to this new лендинг ведущая мероприятий when she landed on the product page was all the details that would have likely motivated her to engage further: An expiring promotion on sandals or free shipping, returns, and exchanges Or the fact that for every pair purchased, another pair is donated to a woman in need In other words, since the home page is no longer the sole landing page, it is up to you to ensure every page on your website resonates with value. Most retailers have specific value propositions — whether price , return policy.
Those elements are a part of your business for a reason, why not share them with your consumers, especially if they will drive value for your business in return. Here are a few examples of product pages (which can easily be turned into landing pages!) that include valuable information typically on Homepage or About Us pages – from the headline right through the details — and how these retailers weave in those storylines. Examples of the best ecommerce landing pages This one is a bit more traditional, but still follows similar rules of visibility to show consumers the value in buying with them. You have roughly 3 seconds the capture a visitor’s attention. So, with this in mind, it is crucial to ensure that on every landing page, a consumer can answer the following questions within 3 seconds: Who you are and what do you do Why you are of value or of interest to them What they should do next Let’s look back at that templated product page we saw earlier.
Now, step back, close your eyes, and open them for 3-seconds. I can’t — and not just because this is a templated page. Per #1, we are already working on ensuring who you are and your value is reflected across every page. In the above image, that next step is lost in plethora of page distractions.
Even the add to cart button is barely visible at the bottom of the page. This type of convoluted landing page design is not conducive to seamlessly кот лендинг making a purchase. My eyes even have to move down the page to see the discounted price, and the discount itself is tiny! Additionally, while the product image is large and clear, I don’t really understand the associated labels.
If it’s “HOT” because of the price, shouldn’t that great discount be reflected prominently? When it comes to making the purchase decision, ремонт квартир лендинг consumers are flooded with hesitations: Do I really need it?
(queue social proof) It is up to the landing page to alleviate those hesitations. On product pages, this лендинг ведущая мероприятий clear product images along with prominent CTAs and easily understood value propositions. We haven’t hit on category pages too much in this post, but let me reiterate, these tips are for every page on your site. So, on category pages, this means making sure your product images are clear as shoppers scroll through in addition to ensuring customers understand the заказать лендинг симферополь 2016 product offerings. In this example, while scrolling through the category page, a few things are immediately clear: Value: Free Sample Free Shipping and Returns Product: Large, clear product images Product Options: the “more shades” tags give interested users another reason to click Next Step: persistent “Add to Bag CTA” The brand took the idea of motivating the user to take action to the next step.
By creating the “Add to Bag” CTA button, they have simplified the checkout process, giving users the ability to easily add items to their cart . Every ecommerce landing page (and really every page of your website) should be created with the goal of getting your user to take the next-most productive step.
Once a user has made it to a category or product page, they have essentially told you what they are interested in. Now that you’ve optimized the general лендинг ведущая мероприятий page experience across your website, it’s time to take it one step further. Of course, it is neither feasible nor wise to try to create hyper-personalized landing page experiences for every individual arriving at your website. Instead, you should focus on the highest-value cohorts of your traffic. These are not only the ones you have invested your budget toward, but they are also the individuals you know you can motivate to take productive action with your business.
As mentioned earlier, start by diving into your website analytics. Specifically look into your top traffic sources, not only from a traffic volume perspective but also from a revenue perspective.
These sources typically include Email, Paid купить лендинг арматура металлопрокат Search, Organic Search, and Direct, to name a few. Once you have pinpointed those top traffic sources, dig even deeper and look at the specific campaigns responsible. Do those jumps in traffic arise from specific marketing emails or promotions?
Are they a result of cart abandonment ads on Facebook ? Are there specific search terms you have ads for that are just killing it for you?
By sifting through all of these details, you’ll be able to get a clear understanding of which specific cohorts of traffic are the most valuable to your business.
If you are using an analytics solution like BigCommerce’s Insights, you can easily see reports that take this a step further. Grow with Metrics That Matter Drive up to 25% more revenue with premium insights and get details on your store’s performance with built-in analytics. Marketing Insights Reports In this section, you can dive into customer lifetime value by channel on day 1, 90 and 180.
This will help you understand лендинг ведущая мероприятий channels (AdWords, Email, Facebook, etc.) drive the highest lifelong loyalty and repeat purchase rates. Understanding where to put your ad dollars to drive consumers back to your product landing pages for purchase.
Here is what the 90 day report looks like, and how you can download the data to further investigate. Product Insights Reports Here, you can dive into which products (and subsequently product landing pages) are performing the best, and which need a little work. This data is pulled based on individual product conversion rate data. So, if its a rock star product, it is likely a rock star landing page.
Further, you can use this data with the Marketing Insights data to understand which products to market for the highest return on ad spend.
Moreover, you can use these insights to see which products are bought together most often. This is a good indicator of what additional products to include on landing pages for upsell opportunities. Customer Insights Reports With these reports, you can dive into various customer cohorts including: Best customers Customers at risk Low AOV customers Customer lifetime value (30, 90, and 180 days) Customer lifetime лендинг ведущая мероприятий by product (day 1, 90 and 180) Best products for repeat purchase (By month) This data is helpful for understanding customer behavior on your site, which products drive loyalty and creating landing pages that best attract high AOV and full-price customers. Most useful, however, is to use this data for retargeting on Facebook to earn more “Best customers” using already known characteristics of that cohort.
Once you have optimized landing pages and product pages, and лендинг ведущая мероприятий know who to target, you can begin to use behavioral marketing to really personalize every aspect of your site. When any visitor lands on your website, you should be able to detect a couple of things with the proper tagging and a behavioral marketing partner like BounceX : If it’s her first time onsite If she came through an ad and what type Which ad specifically and the content of that ad Since you’ve already identified your most valuable traffic-driving campaigns, you can target the individuals who come through those experiences with behavioral marketing tactics.
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